One of the most effective ways to build and provide a better customer experience and help answer questions is through the use of a FAQ page.

A FAQ section (Frequently asked questions) done right can be an effective addition to your website that serves several functions, including:

• Alleviating purchasing anxieties that your product page or e-commerce website copy doesn’t directly address
• Relieving some of the burdens of your customer support team by publicly answering common questions
• Improving SEO and site navigation
• Earning trust by demonstrating product expertise and explaining your business model
• Delighting customers by creatively answering their questions
• Proactively preventing customer complaints and improving customer retention

Whether you need to create your first FAQ page or you’re not using your FAQ page to its full potential, in this article we’ll cover the best FAQ page best practices and more.